Workshops

All workshops are structured and facilitated in a 90 minute online and interactive session. Signing up for a workshop requires a 30 minute consultation prior to the session.

Workshops are conducted via Zoom and my interactive whiteboard on Mural. I will provide you all the instruction for inviting your team and gaining access to the meeting and session board after you have signed up.

If you have any questions, please feel free to contact me.

Audience Analysis

This interactive workshop helps teams understand their audiences, their relationships, and set engagement goals. Through collaborative ideation and discussions, participants identify audiences personas, analyze the collective input, and synthesize them into communication strategies. By the end of the workshop, participants have a roadmap for engaging with stakeholders more effectively.

Brand Foundations

This workshop is a dynamic and interactive session designed to delve deep into an organization’s core identity. Through engaging activities and discussions, participants explore the company’s beliefs, values, personality, and tone of voice. By collectively defining these key elements, the workshop helps align team members on a unified brand identity. The session encourages open communication and creative thinking to uncover the essence of the organization and establish an authentic brand foundation that resonates with both internal stakeholders and external audiences.

Brand Positioning

This is a strategic session aimed at clarifying the current and future direction of a brand. Participants engage in in-depth discussions and exercises to define the brand’s existing offerings and articulate its desired goals for the future. Through collaborative activities, the workshop also explores perceptions and beliefs of the brand’s target audiences, both in the present and looking ahead. This session encourages critical thinking and creative ideation to align the brand’s positioning with the evolving needs and expectations of its stakeholders. Ultimately, the workshop equips teams with insights to shape a compelling and relevant brand positioning strategy and message framework.

Digital Strategy Mapping & Analysis

The Digital Strategy Mapping & Analysis workshop helps participants align organizational, digital communications, and IT strategies. Through interactive exercises, they explore key elements, channels, and activities to identify synergies and gaps. Discussions focus on how these strategies intersect and impact each other, revealing areas for improvement. By analyzing the system as a whole, teams gain insights to enhance the effectiveness of their digital initiatives and align them with organizational goals. This workshop empowers participants to optimize their strategies for maximum impact and efficiency.

Ideation & Collaborative Design

This workshop is a dynamic session that encourages teams to creatively explore problems, challenges, and concepts. Through imaginative exercises, participants generate new ideas that are desired, feasible, and viable. Facilitated discussions, games, and other activities guide the team in refining and developing these concepts collaboratively. The workshop encourages participants to think outside the box and explore unconventional solutions. Participants engage in a structured yet open-ended process that sparks creativity and drives towards actionable outcomes.